Look What You Made Her Do
By Astrid Perez
It's almost been one year since Taylor Swift released reputation. and a lot has changed for the pop star since then. Long before the announcement of her latest album, Taylor was once again embroiled in controversy with Kanye West and his wife, Kim Kardashian West, after the couple claimed the pop star was “fake” for allegedly lying about not knowing she would be called a “bitch” in Kanye’s song Famous. Swift quickly became social media’s public enemy number one, users flocked to Instagram and began bombarding her posts with snake emojis and the hashtag #TaylorSwiftIsCancelled began trending on Twitter. Taylor released a lengthy statement on social media denouncing her knowledge of being called a “bitch” and ended her statement with “I would very much like to be excluded from this narrative, one that I have never asked to be a part of, since 2009."
Following her public feud with the West’s, Swift vanished from social media and no longer made any public appearances. Long gone were her infamous Fourth of July parties and award show appearances. Many in the entertainment industry wondered if she would ever step foot in the limelight again or most importantly, if she would return to music.
Speculations finally ended in August 2017 when Swift released a new single, Look What You Made Me Do along with the release date of reputation. Critics and the public took to social media to share their dislike for the new single, which many interpreted as a jab too her feud with the West’s and her critics. Despite the negative response, Look What You Made Me Do made it to #1 on the Billboard’s Hot 100 and remained at the top for three consecutive weeks.
After releasing Look What You Made Do, Swift once again distanced herself from social media and did little to promote the release of her upcoming album. With no magazine covers, talk show appearances or radio show interviews many saw this as her stand against the media and her social media users who constantly criticized her every move.
On November 10, 2017 Swift released reputation. The album surprised the world when it sold 1.26 million copies in its first week according to Nielsen Music and became the best selling album of 2017.
When it came time to take the show on the road, it was reported that the her stadium tour was shaping up to be a disaster due to low ticket sales. Once again, she proved the critics wrong by selling out countless stadiums in the United States and even breaking her own record for the highest grossing U.S tour by a woman, according to Billboard.
Although her album and tour sales were through the roof, Swift still dealt with online criticism for not speaking out on social issues or taking a political stance, even after she supported the student organization against gun violence, March For Our Lives in an Instagram post.
On October 7, 2018, Swift took to Instagram to support democratic candidates, Phil Bredesen for Senate and Jim Cooper for House of Representatives and encouraged Americans to become educated on issues and candidates. According to Vote.org, there was a large spike in voter registration in the days after her post.
One year ago, Taylor Swift was embroiled in a PR disaster many thought she would never shake off, however through proving herself as a successful and talented musician and learning how to use her platform Swift is once again on top of the world, proving that no amount of snake emojis can bring her down.