BY: LAUREN GANDARA
There is no doubt that beauty vlogging is taking over the Internet. Some vloggers have even risen to worldwide fame. We are now starting to see some of them on the red carpet, creating their own beauty brands, and making cameos on television shows. So who reigns supreme among the vast makeup mavens? Here are the top beauty vloggers on the Internet today:
10. Kandee Johnson
Kandee Johnson is a makeup magician. Unlike many of the other beauty Youtubers listed, Johnson does more transformational tutorials. She uses her makeup skills to transform herself into Barbie and Hillary Clinton. Along with her transformations, she also posts DIY tutorials, everyday princess-inspired makeup, and lifestyle vlogs. She currently has more than 3 million Youtube subscribers, 1.6 million Instagram followers, and 417,000 Twitter followers.
9. Desi Perkins/LustreLux
Desi Perkins is currently one of the most influential beauty vloggers with more than 2 million Youtube subscribers, 3 million Instagram followers, and 517,000 Twitter followers. She slays in beauty and fashion which explains why she has her own line of sunglasses with Quay Australia. Her videos consist of how-to beauty videos, beauty and wardrobe hauls, Life Q&As, and fashion lookbooks.
Desi’s best friend Katy (AKA Lustrelux) ties for 9th as an equally famous vlogger in the beauty game with more than 1 million Youtube subscribers, 1.8 million Instagram followers, and 504,000 Twitter followers. Just like her bestie, Katy films a lot of beauty tutorials, beauty and fashion hauls, along with monthly favorites. Recently, she has been a guest commentator on E!’s Live From the Red Carpet. Not only is she on point with her makeup, she’s also funny as hell. Together, Katy and Desi are the ultimate #bestfriendgoals.
Manny MUA breaks the stereotype of makeup mavens being female only. He is very active on social media, with more than 2 million YouTube subscribers, 3.2 million Instagram followers, and 586,000 Twitter followers. He has also done collaborations with beauty brands like OFRA and MakeUp Geek.
7. Lauren Curtis
A true lover of all things hair and beauty, Australian makeup artist Lauren Curtis has made a name for herself on social media as a makeup guru with more than 3 million YouTube subscribers, 1.5 million Instagram followers, and 228,000 Twitter followers. She is well known throughout Australia and is one of the featured vloggers to appear in YouTube ads around the country.
6. Dulce Candy
Dulce Candy definitely stands out among the rest of the vloggers listed. Unlike all the other vloggers, Dulce did not start out at a cosmetics counter. She was actually a mechanic in the U.S. Army before and during the start of her YouTube channel. Along with more than 2 million YouTube subscribers, 1.2 million Instagram followers and 251,000 Twitter followers, she has also been featured in Target commercials, various magazines, is an author and recently curated the Winter beauty box for Beautycon. She has proven that you don’t need to wear a dress and heels to have style.
5. Kathleen Lights
Kathleen Lights shines bright as one of the younger beauty influencers on social media. At just 25 years old, she has racked more than 3 million YouTube subscribers, 1.7 million Instagram followers, 354,000 Twitter followers, two collaborations with Colourpop, a collaboration with Morphe, and just launched a nail polish brand.
Jeffree Star is a force to be reckoned with amongst male beauty artists. On top of of having more than 3 million Youtube subscribers, 4.2 million Instagram followers and 876,000 Twitter followers, he also has his own beauty line called Jeffree Star Cosmetics. His channel consists of makeup tutorials, lifestyle vlogs, and other beauty curators using products from his makeup line.
3. Jaclyn Hill
Jaclyn Hill is seen as a makeup success story. She started out at a MAC makeup counter and now has more than 3 million Youtube subscribers, 3.9 million Instagram followers and 760,000 Twitter followers. She also helped curate one of the best selling highlighters to date. Her collaboration with BECCA Cosmetics was so huge, the brand launched a collection of several different highlighters that sold out within hours of its Sephora launch.
2. Carli Bybel
Carli Bybel is a fashion and beauty glam guru. She has more than 5 million YouTube subscribers, 4.4 million Instagram followers, and 471,000 Twitter followers. On her channel she discusses everything from fashion tips and lookbooks to beauty tips and how-to’s. She has also done a fashion collaboration with MissGuided and has done several collaborations with BH Cosmetics for both eyeshadow and highlighter palettes.
1. Nikki Tutorials
Nikki Tutorials reigns queen of the beauty bloggers. She has more than 6 million subscribers on YouTube, 21,200 Instagram followers and 505,000 Twitter followers. She has done video collaborations with Jessie J and Kat Von D., a 5-piece makeup collection collaboration with TooFaced, and even a commercial for Volkswagen. Many beauty YouTubers have name dropped her in their videos for inspiration and advice.