Sprinkles

BY: CALI GARSOW 

sprinkles

With all the cupcake shops popping up all over town, it’s hard to say which one came first. The truth is, it was Sprinkles Cupcakes.  Sprinkles, founded by Candace Nelson, opened in Beverly Hills in 2005. Nelson quickly built a cupcake empire that now includes 15 bakery locations nationwide, and four infamous Sprinkles Cupcake ATM’s. Yes, you heard that right, cupcake ATMs! The ATMs dispenses cupcakes 24-hours a day in New York City, Beverly Hills, Chicago, Las Vegas, Atlanta and Dallas.

The empire has also expanded into the ice cream business, opening up five Sprinkles Ice Cream stores (a sixth is opening in N.Y.C at the end of this month). The ice cream stores offer a variety of frozen treats, including sundaes made with Sprinkles cupcakes and classic ice cream sandwiches.

Anyone who tastes a Sprinkles cupcake no longer wonders why they are wildly popular. The cake is extremely moist and not overly sugary, so you can taste the quality ingredients. The delectable cake is topped with a generous amount of creamy, flavorful frosting. When I first bit into a Sprinkles cupcake, I felt as if the world stopped. It was that good.

All of the shops bake the cupcakes fresh every morning and use only the finest ingredients. All 15 bakeries offer eight standard flavors every day: black and white, chocolate marshmallow, cinnamon sugar, dark chocolate, vanilla, vanilla milk chocolate, triple cinnamon and their most popular flavor, red velvet. They also offer gluten free red velvet, sugar free red velvet and vegan red velvet every day for those with dietary restrictions.

All of their other flavors are sold on select days of the week. Sprinkles also offers special flavors that are only baked a few weeks out of the year. My favorite rotating flavor would have to be S’more. Sprinkles version of this campfire treat is a graham cracker-lined Belgian dark chocolate cake filled with bittersweet chocolate ganache and topped with toasted marshmallow frosting. So yummy!

Each cupcake sells for $3.75, but they are bigger and tastier than a grocery store-bought cupcake.  Expect to wait in line at any location you visit, as the boutique-style bakeries are very small. Go to your nearest Sprinkles location now and pick up a treat for yourself, you won’t regret it!