Marsala: 2015's Pantone Color of the Year

BY: KAMILLE GARCIA

DIG MAG PHOTOS 3
DIG MAG PHOTOS 3

Inspired by the fortified wine “Marsala”, 2015’s Pantone color enriches our mind, body and soul, exuding confidence and stability in accordance to Leatrice Eiseman, the executive director of the Pantone Color Institute. She asserts the hue to be a subtly seductive shade that draws us in embracing its warmth. However, in terms of measuring the ratio between fangirls and haters, majority of the style blogosphere purveys a brutal disgust to the reigning color. From twitter tweets to a myriad of credible style blogs, fashion people in the media outpour a hurricane of aversion to Marsala. Yet, one good buzz is the crafting of a Marsala cosmetic arsenal by Sephora. In addition to that, designers also show off Marsala inspired collections in runways. Celebrities and style bloggers accentuate pieces giving the color chances to shine.

Twitter, one of the elite social media niche for celebrities and gossip girls, is inhabited by Marsala critics as journaled by Lisette Mejia in Popsugar. “Weird. Named Marsala after the wine, it's a brownish/burgundyish hue that reminds us of old Aunt Sally's lipstick. Lots of people on Twitter can't stand it — haters gon' hate!” asserts Mejia. She creates a litany of Tweets by fashion literate women including Vogue magazine’s beauty director Sarah Brown. “Pantone announces #Marsala as the ‘color of the year.’ Personally, I like it with chicken,” the beauty pro declares. Needless to say, Brown possesses a different caliber of beauty knowledge which developed her credible trend mentor-materialism, capable of declaring what’s hot and what’s not.

There is no difficulty for her to influence fashion and cosmetic aspired individuals to reject the unloved color as she is “Oprah” in the visual arts of beauty. One girl sarcastically restates on a tweet Eiseman’s description about the color: “exuding confidence and stability while feeding the mind body and soul,” following it with a statement that Marsala is not meant to be a Yoga class. Others tweet fiendish comments stating that the color represents a red brown mud depressingly named after “booze,” while some feel that it incorporates low-classiness, enough for it to be stashed in dollar store bins, tasteful for “great aunts.”

A Slate article entitled “Everyone hates Marsala,” by Kristin Hohenadel is clearly included in the anti-Marsala blogosphere. Hohenadal elaborates Marsala critics from the press including a few famous magazines - The Cut, and The Atlantic. In New York magazine’s The Cut, one article labels the color as “icky.” As for the Atlantic, Hohenadal unveils their stench-y Marsala thoughts: “Rust, the grimy, gag-inducing type that lines corners or frat boy dormitory-style bathrooms. Or blood, the freaky dried kind whose iron content has been exposed to the air long enough to evoke a dull brick.” With even more vivid imagery, the Color Campaign’s Marketing images is described by the magazine as an “elementary-school mystery meat, liver and meatloaf.” Harsh.

Despite all the media strife going on about the infamous color, Marsala has been securely placed in its soul sanctuary: Sephora. The Sephora make up company creates an arsenal for an only-Marsala-colored products, named the “Pantone Universe.” Partnering with highly-trusted, recognized Sephora-based make up brands namely Urban Decay, Make up Forever, Kat Von D, Smashbox, Bare Minerals, and Bite, the colors being utilized. If Marsala is not meant for Fashion, Interiors, etc., Sephora has done an ecstatic job on promoting Marsala’s positive. And it’s in the section of Beauty and Cosmetics. According to the star ratings of the Sephora Pantone Universe cosmetic products, four stars is the least amount of rating. Moreover, the color possesses a handful of supportive beauty and cosmetics websites broadcasting the effectiveness of the color when applied on the face. Apart from Sephora, The gloss, Beauty editor, Stila cosmetics, and Total beauty feature the wine-inspired color, emphasizing its unheralded bright side.

Every matter has its own dark and bright side. Although hated by the mass, Marsala is actually spotlighted by some fashion royalties including Louis Vuitton, Gucci, and Trussardi as portrayed on Our Step Got Style. According to this fashion meritocracy, the color is quintessential.

Fashion experts say that Marsala works perfectly for both genders, male and female, and that discrimination for a certain skin tone is nonexistent. Stylists claim that it must be worn only in statement pieces since the color incorporates luxury and drama. Chiming the color with textured and high gloss pieces are also in the creative minds of many fashion royalties.

Furthermore, a numerous amount of the trendiest personal style bloggers incorporate Marsala in their wardrobes as well. Kathleen Karla Murillo, a successful style blogger known for her bohemian, earthy and feminine style, has been caught wearing Marsala frequently in her blog posts. One outfit layout she crafts is the pairing of her signature black Céline tee with a sheer, chifon, Marsala, Alyssa Nicole skater skirt. The look portrays a toned down version of elegance, consisting of a semi tutu skirt paired with a regular black tee, apart from the fact that it’s Céline. Her Marsala looks will surefire change the media’s Marsala paradigm. Her blog inspirafashion.blogspot.com and inspirafashionblog.com will shower fashionistas with an all Marsala glam, shifting their I-hate-Marsala tastes.

Opinions from CSULB Fashion instructors and students:

“I love the color! It’s such a great accent color for spring and is highly versatile! It would definitely accentuate with pastels and even scales from dark to neutral. For fall 2015, Marsala will be the new Black!” Ah’nesha Worshim, Fashion Design student

“I like the color but I’m not on love with it. Burgundy and Maroon are rich and strong, and Marsala seems to be the dull, muted cousin. The names sounds nice but the color itself seems to be a bit outdated when applying it to fabrics and interiors. As a guy, I believe the color would look nice in shoes than garments.” Tyler Coony, Fashion Merchandising student

“I think the new Pantone color for 2015 is fantastic! It is rich and warm and very wearable as it is like a soft warm leather.” Lauren Becker, CSULB Fashion Merchandising instructor

“I think the push for this color reflects diversity in cultures, and is warm and psychologically comforting. Sales should be strong for this color for Fall, but I don’t see it being successful for Spring.” Michelle Craner, CSULB Fashion Merchandising instructor