BY: STACIE BORGES
“Oh gosh, where do I even begin?” says Cheyenne Goguen, when asked how she balances her busy life. Cheyenne is a senior at Cal State Long Beach and will be earning a Bachelor of Arts degree in journalism with an emphasis in public relations. Amidst the busy lifestyle Cheyenne leads with work, school and being a single mother to her 2-year-old daughter, Goguen took on yet another load of being a member of the Bateman team. She represented CSULB in the national Bateman Case Study Competition.
“I wanted to gain hands on experience with running a campaign entirely from start to finish on my own. I had an internship previous to Bateman and I loved it, but they only let me do so much as an intern so I thought Bateman was a good segway into ‘real life’ public relations work.”
The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students around the nation. The competition gives students a chance to apply classroom education and internship experiences in order to implement a full public relations campaign.
Every year, a select group of public relations students represent CSULB in the national competition. This year the Bateman Competition partnered with Home Matters to raise awareness about the serious consequences of poor quality housing and to engage communities in steps to help Home Matters take action. The CSULB team created the campaign, “Rethink Home,” which received an honorable mention.
We all know how demanding and rigorous college courses can be, especially when dealing with work, let alone participating in a national competition, but Goguen also has another huge responsibility on her hands; raising her 2-year-old daughter, Paisley.
“It was hard going back to school after I had Paisley, but I knew I had to get through it in order to give my daughter the life she deserves. Balancing raising a child along with school and work is tough and sometimes I would have to give up time with Paisley in order to finish research for Bateman, but I knew it would look good on my resume and help my career in the long run.”
Between all of her responsibilities, Goguen finds time when she can to stay on track with school.
“Basically any break I have in between classes, I’m doing any homework and studying as much as I can. I try to get ahead of assignments just because I never know what can come up with Paisley. I’m a single mom so I don’t have the luxury of having someone help me if she’s sick or can’t sleep. I never have a day off, which is hard.”
Not many students have to face the struggles of parenthood while still in college, but Goguen says she finds the silver lining in her hectic life when she spends time with her daughter.
“I tried on my cap and gown the other night so Paisley could see it and she said, ‘Mommy, you beautiful!’ and I started to cry because I realized that little things like that remind me of why I am sacrificing all of my time with her right now. My main priority is to give her a good life. Having a child is the purest love I have ever known; everything I do in my life is for her.”