BY: TAYLOR TAGUCHI
Leaves are falling, the sun is shining and the air is crisp. It is fall in California, or as much as fall can be in 70 degree weather. Those boots that have been waiting to be worn all year are coming in as fashion connoisseurs looked to Mercedes-Benz Fashion Week for their future fashion forecast.
Sex and the City’s Carrie Bradshaw once said, “Every year the women of New York leave the past behind and look forward to the future…this is known as fashion week.” Every year the fashion industry holds a week-long extravaganza of all things fashion, allowing designers to display their latest collections.
This year in New York City a circus of celebrities, bloggers, and designers gathered for Fashion Week to see the next big thing. Inspirations behind major collections celebrated the eccentricity of the eclectic, the anomalies and the individualists.
The biggest trend this year? Social Media. Spanning from Instagram to Pinterest, social media took over the way style was seen during Fashion Week. Noelia Del Solar, a Pinterest campaign leader for mood boards and more, said to look to Michael Kors’ board called “Lights, Camera, Fashion!” as one of the many leading boards that are trending. Del Solar is one of the many who look to boards to lead the way into fashion for the future.
Brands are fine-tuning their approach to marketing by gearing their campaigns toward a younger audience. Sites are highlighting the behind the scenes images and trend inspired mood boards. Carolina Herrera launched her “Wedding Campaign” on the beloved Pinterest site, where girls often make mood boards pinning their dream weddings.
Through the culmination of the love for fashion and trending on social media, the two hits of this season partnered in a relationship that spread like wildfire for the masses. Students on campus like College Fashionista blogger, Joann Row turned to social media to see the newest trends on the runway and to channel them into her daily life.
“Everyday I am inspired by my peers, their innovative styles, [and] I am constantly looking for the next trend,” Row said. “I browse Instagram...I see an #ootd (outfit of the day), and I have to have it.”
Youthfulness was another trend brought into designer lines. Designers like Dennis Basso incorporated a freshness into his show making the audience wonder, where is the “Basso girl going?” The innocence, the flair, is innate to the Basso girl.
“A lot of action, a lot of movement,” Basso said about his line. “I think clothes should move...it gives a certain sexuality, stylishness, and a little bit of flair.”
So what is in the fall forecast for 2013? Up and comers like Jonathan Simkhai, Veronica Beard, Sally LaPointe, Tome and Marissa Webb to name a few of the many.
Silk paneled sweaters, boxy jackets, and modern combat boots are some of the trends to follow in their fashionable footsteps. The boyish allure of stealing your best guy friend’s blazer or t-shirt is the look to attain. It is overall the sensuality of “girl meets boy,” that puts the two together to make a power couple of fashion.
With the past behind us, let’s look to the future with our most fashionable foot forward.